The Art of The Business Lunch

This book is a must for anyone who conducts business at lunch. I recommend it to all who go through The Link System Training….since one of the most important components of building relationships is the actual sit-down to really learn about each other, the perfect scenario is the Business Lunch. What I do not teach is are all the details that go into a successful lunch…restaraunt selection, etiquette, all the do’s & don’ts….as well as some of the funny stories she has to tell from her years as a top rep for a large advertising firm.

I met Robin a few months ago and she was gracious enough to pose with me (that’s her on the right). She speaks in the San Diego area a couple of times a year. If you ever have the opportunity to hear her, do it! AND buy her book…

 

The Millionaire’s Handbook

The Millionaire’s Handbook
by Mel Kaufmann

In the fall of 2004 I received a phone call from a man named Mel Kaufmann.  He had been told about my networking event calendar and called to get more information about it and my business.  He told me about his book and asked if he could send me a copy.  I said “Sure!”

The little book arrived soon after.  A few days later I put it in my fanny pack for a morning hike up Mt. Woodson.  I sat on a boulder overlooking the Ramona Valley and started to thumb through it.  It didn’t take me long to realize this was a different type of book. 

I had read many books on networking…all made a very good case for the value of making connections…long on success stories of life-long friendships and profitable business deals.  But none so systematically outlined the strategies and tactics to use in order to optimize each event and qualify each new contact…

In the words of the author, Mel Kaufmann: “Each page of The Millionaire’s Handbook is designed to increase your net worth by $10,000 before the end of your career. It is the graduate school of networking. Instead of looking for a prospect, you search for a professional who has a Rolodex full of prospects and you form a LINK. If you select twelve LINKs and exchange productive information continually and immediately with all of your LINKs for the remainder of your career, you will be a millionaire. GUARANTEED!“

Kaufmann Corollaries
The Millionaire’s Handbook is comprised of 100 “Kaufmann Corollaries” which he defines as “Profitable business truths that never vary”.  They form the backbone of The Link System philosophy.  In his words, the book is “a quick read, but a lifetime study”.

The reader is walked through the preparation prior to an event and then given valuable “nuts & bolts” strategies to leverage your networking time and investment for the expressed purpose of finding business relationships.

The book has been self-published for over 20 years and only available from the author or my website